From 2019 - 2021 I was the channel manager for Seventeen’s YouTube channel. I not only produced and directed all content but I also managed the posting calendar, worked with design and graphics on thumbnails, wrote titles and descriptions, and monitored comments and engagement.
From 2021-2025 I managed international social content for MTV, coordinating with 20 regions across more than 100 social accounts in ten languages. I developed, localized, distributed, scheduled, and planned social content to market and promote MTV and Paramount + shows and events.
I also ran all social accounts for the MTV EMAs and MTV Isle of MTV. I oversaw the content calendar and campaign strategy while also liaising with regional teams. I mapped out coverage before launch, on the ground, and post show. This included working with footage and images from previous years, filming content with talent in the lead up and at the show, distributing speeches, performances, and winner graphics in real time, managing livestreams and coordinating with international regions. I managed a small team of editors and coordinators to execute the strategy including timing, copywriting, and troubleshooting. I worked closely with legal, research, sales, design, and talent teams to ensure all stakeholders were on board.
I also managed all international social content for the MTV VMAs, selecting which clips to distribute to regions and when. I was the liaison between the US social team and regional social teams to make sure everyone was in alignment for all posts. As a result, the 2024 VMAs were the #1 Most Social Entertainment Show in History and Most Engaged VMAs in History and The VMAs trended #1 worldwide on Twitter (X) for 10 hours, along with 26 countries and 8 topics.